When thinking about creating an explainer video for your business, remember the following 5 benefits:
- People love video
Visual content helps to reconnect people’s minds. The human mind has an amazing ability to reconnect with itself to give room for new concepts. Our brain likes to rewire itself. We like to try new things all the time. Our brain creates new neurons every time we encounter a new concept and explanatory videos captivate people with it. We can store information and then use the latest information related to existing data, and this cycle goes on. This creates a well-structured path for the audience to gain a deep insight into the concept and be thrilled to see the action taken.
- Saves time
The typical sweet spot for animated explainer videos is usually around the ’90s, which makes them very clear and straightforward. It is enough to provide information about your product without lengthening it. No one wants to see a long and bulky module that is difficult to understand.
Explainer videos have the right triggers to grab attention. Humans have an attention span of eight seconds and we are easily drawn to speed, novelty, error, and ambiguity. Novelty attracts our brain the most. A stunning new explainer video with an amazing new script will grab people’s attention..
- Focused on the target audience
Explainer videos are specifically targeted to the audience with specific problems to be relevant to the people. Focussing on the right audience is the key. You have to know what kind of content they will feel relatable that’s how you build the story around your product.
- Build brand awareness
One of the most important things is that it increases your brand awareness. Explanatory videos make your brand name more relevant to people. It builds trust between you and the consumer which is one of the most important things because you want to bring your customer back to the same product and trust helps the most.